Casper
—Art Direction

CASPER's second photographic campaign continues the series of possible happenings one might enjoy on their Casper. One couple, plus one mattress, plus some deadpan wit.

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TAKEAWAY:

The art direction for CASPER's second campaign revolves around a "just moved in" feel where a bed belongs on the floor and should never be made. To convey the right sense of humor we carefully balanced a meticulous un-preciousness in the curation of props and their arrangement for each narrative.

DELIVERABLES:

Photo Art Direction, Styling Direction, Retouching Direction

Studio
—Red Antler

Photography
—Catalina Kulczar

Stylist
— Coquito Cassiba

Project Manger
—Beau Brown