Casper
—Branding

Much more than a mattress company, CASPER is about better sleep for brighter days. Working closely with the product at every stage, we crafted a brand that left no detail unconsidered—from the final stitch to packaging, from purchase to delivery, from being tucked in to all thereafter.

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TAKEAWAY:

Casper answered to an industry full of too many choices and overcomplicated jargon with just one option. It was with this confidence that the Casper brand designed itself: effortlessly simple. backed by true expertise and a lot of love. There is nothing more gratifying than to belabor over why things are so belabored, and Casper was our answer to all the carpeted, fluorescent lit showrooms of the world. Our design decisions were guided by an unwavering trust that consumers are smart, and I had the pleasure of imagining and exacting those details across every point of experience.

DELIVERABLES:

Identity, Brand System, Art Direction, Illustration, Packaging, Editorial Design, Brand Guidelines

THANKS:

Studio
—Red Antler

Strategy
—Emily Heyward, Emily Grubman

Creative Direction
—Simon Endres


Design Team
—Erin Collis


Web / UX
—Sam Faulkner, Alex Malkin