Digital Currency Group
—Brand Concept

DCG is pioneering bitcoin and blockchain technology for future markets.

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TAKEAWAY:

The opportunity to visualize the future of currency was an exciting task given. Digital currency is setting new standards in expectation and usage across global markets thereby meriting new symbolism to embody it. The block chain, a limitless technology that powers bitcoins, is less bound by form than its name suggests. Our brand concept therefore personifies digital currency as light and lightness with a color band, pushing the boundaries of a landscape perpetually signifying new tech with pixel bits. While future-facing, the band motif is also inspired by the visual manifestations of security in traditional currency, from holographic credit card chips to the intricate colors of printed bills.

DELIVERABLES:

Brand Concept

THANKS:

Studio
—Red Antler

Strategy
—Emily Heyward

Creative Direction
—Simon Endres

Design Team
—Ryan Bugden