Glassful
—Branding

Based in Long Island City, GLASSFUL is a monthly wine subscription service whose team believes that the glass is always full and that the only thing anyone needs to know about wine is to enjoy it with good company.

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TAKEAWAY:

In launching Glassful, the challenge was to create as rich an experience to buying wine as it is to drinking wine. Every ounce is considered from the digital palate pop quiz to the custom shipping/carrying box the wine arrives in. supported by a vibrant visual language of whimsical illustrations, iconography, and bold typography. With each month's wine selection based on a theme, every box is accompanied by a limited edition zine and a surprise gift. Nothing is out-of-the-box with Glassful, except, the wine.

DELIVERABLES:

Brand System, Art Direction, Editorial Design, Illustration, Packaging, Brand Guidelines

THANKS:

Studio
—Red Antler

Creative Direction
—Simon Endres

Strategy
—Emily Heyward, Nathan Manou, Emily Grubman

Design Team
—Erin Collis, Mike Last

Web / UX
—Chris Carney