KANDU has grit. Be brave. Have fun.
Unpublished brand concept for kids-first app company, Kandu. The task was to create a big and brave kid's brand of tomorrow. The Kandu kid spans an age group of 4 to 14. How do you create a brand that spoke authentically to such a wide range and have a relevant voice? We did away with any prescribed notion of "fun" and instead started having fun. It was then that the lines began to blur between kid and teen and grown up. The outcome was an exploration of punk culture in the digital age— bold, brave, and necessarily irreverent.