Ritual
—Branding & Web

With RITUAL, the future of vitamins is clear. Just add water.

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TAKEAWAY:

When Ritual developed an everything-you-need-nothing-you-don't multivitamin that truly worked for the body, we knew that the approach to branding had to be equally transparent—no B.S. With their first hire being an in-house doctor, Ritual's science-led approach was crucial to the brand. But as their name suggests, the end goal was not a lab coat product but one that enriches a daily ritual of wellness. It was crucial for us to embody the feeling of taking ownership over one's health without skimping on hard science and education.

DELIVERABLES:

Identity, Brand System, Art Direction, Packaging, UX/UI, Responsive Web, Email Campaigns, Social Strategy, Copywriting, Illustration, Brand Guidelnes

THANKS:

Partner
—Michelle Mattar

UX
—Alex Malkin

Photography
—Stephanie Gonot

Styling

—Amy Taylor

Copywriting
—Meredith Chamberlain

Development

—Simplistic