—Branding & Web
When Ritual developed an everything-you-need-nothing-you-don't multivitamin that truly worked for the body, we knew that the approach to branding had to be equally transparent—no B.S. With their first hire being an in-house doctor, Ritual's science-led approach was crucial to the brand. But as their name suggests, the end goal was not a lab coat product but one that enriches a daily ritual of wellness. It was crucial for us to embody the feeling of taking ownership over one's health without skimping on hard science and education.