Touch of Modern
—Web

TOUCH OF MODERN needed an update for their members-only flash sale e-commerce platform for men's goods. We crafted a sharp new identity and optimized their homepage to showcase the hundreds of inventory featured daily.

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TAKEAWAY:

In upgrading Touch of Modern we didn't need to do a full 180 turn. Instead we built off of the existing groundwork to fashion an understated but impactful identity. In the same approach, our key moves in updating their UX/UI were in the pacing, scale, and hierarchy of the site, cascading each feature in tandem with the timing of each sales group.

DELIVERABLES:

Identity, Responsive Web, Email Campaigns, Brand Guidelines

THANKS:

Studio
—Red Antler

Strategy
—Emily Heyward

Creative Direction
—Paul Owen

Web Team
—Malika Butler