Experience and event design for Overwatch League's first NYC homestand at the Hammerstein Ballroom. Around the world, Overwatch teams kicked off live matches in their home towns and NYXL set a precedent for what localized esports events could be.
Web design for queer experimental art and design non-profit Boffo serving local communities by offering access to voices of all media, generations, and practices in unexpected and unconventional ways.
Bodily —Care for Every Body
Branding, Positioning, Naming, Packaging
Branding for Bodily from name to packaging and digital experience. Bodily believes that when it comes to women’s bodies and the physical changes they experience, the things that no one talks about are the ones that need the most attention.
World Blood Donor Day —Blood is Blood
Design, Art Direction
Campaign protesting the FDA's claims that the blood of men who have had sex with men in the last 12 months is “too risky” to donate. Gay employees of Mother NY donated their blood and all we could do with it was make this t-shirt.
Hello Sunshine —Reese's Book Club
Branding, Strategy, Naming
Branding and naming the new offering from Reese’s Book Club. Starting out as a social media account, RBC seeks to build the most meaningful book club community for women with a monthly book pick chosen by Reese herself. The club’s new offering—a pay-it-forward platform dedicated to further championing diverse voices and support small book retailers.
Instagram —Threads
Branding, Identity
Branding and positioning Instagram's debut chat app, Threads, built for teens to connect in their own terms. As a standalone app, Threads prioritizes speed and personalization with features like opening direct open-to-camera and custom auto statuses.
Marriott International —Marriott Bonvoy
Branding, Naming, Architecture
After merging with Starwood Hotels to become the world’s largest hotel portfolio, Marriott International set out to create a new global loyalty brand with a substantial challenge of connecting 100 million members, 30 brands, and 6500 properties worldwide.
Sterling VC —New York Excelsior
Branding, Naming, Motion
NYXL is the first esports team to call New York home. As one of the contenders in the new city-based Overwatch League, our challenge in branding the new team was to be unmistakably New York while being true to the diverse and devoted Overwatch fanbase, which had just reached 35 million players worldwide.
Ritual —Ritual Vitamins
Branding, Packaging, Art Direction, Website
Ritual started with the commitment to create the purest, most effective vitamin formulations, and share every ingredient, source & scientist that made their vitamin a reality.
Casper —For Everyone
Design, Campaign
Debut ad campaign for Casper creating an ever evolving cast of characters and establishing their enduring visual world and tone for many seasons.
Casper —Casper Mattresses
Branding, Packaging, Website
Ever since Casper put sleep on the cultural map and awakened a mattress renaissance, we've never slept better.